May 1st, 2015
Raleigh, North Carolina and Toronto, Canada
FloorballPro Inc. and Clutch Sports Co., Salming’s North American distributor for squash, racquetball and floorball products, is merging with Salming USA.
Salming USA, a wholly owned subsidiary of Swedish-based Salming Sports, will now distribute all Salming products within the US and Canada across the running and indoor divisions.
The deal greatly strengthens Salming’s presence and capabilities in both the US and Canada by aligning brand strategy and further increasing internal resources, capabilities and personnel.
“We’re thrilled to bring together Salming’s emerging running product line with its successful indoor products under one roof,” said Tor Swenson, CEO of Salming USA. “Salming’s brand is gaining serious momentum in North America across all its categories and this move will allow the company to better meet growing demand in floorball, squash, racquetball and running.”
Juha Mikkola, CEO of FloorballPro Inc. and Clutch Sports Co., will join the existing Salming USA corporate management team with Tor Swenson. The partnership brings together decades of expertise in both indoor and run specialty.
“We have worked hard to grow Salming’s brand across the indoor categories since 2004,” Juha Mikkola said. “We’ve been successful in becoming the market leaders in floorball and one of the fastest growing brands in squash and racquetball footwear. This move best positions Salming for the next stage of exciting growth. I look forward to working with Tor and Salming’s experienced global team.”
Salming USA’s North American headquarters will be based in Raleigh, NC and Salming USA will maintain a Canadian office and warehouse in Toronto, Canada.
Salming USA Contact:
Tor Swenson, CEO